Case study · Boutique Retail
Mercer & Field
+44% conversion after migrating off a templated platform.
Outcome+0%
The brief, the build, the outcome
An independent menswear boutique that had spent four years on a templated platform that ranked their products by SKU number rather than story. We migrated to a custom Next.js storefront with editorial product cards, a Stripe-backed checkout, and an abandoned-cart recovery flow that respects the brand voice (no aggressive 'last chance' emails — just a single, well-written nudge 24 hours later). Conversion rose 44% in the first quarter; average order value followed.
Selected frames
