Case study · Wine & Spirits
The Vine & Cork
+38% online revenue with member-tier pricing.
Outcome+0%
The brief, the build, the outcome
A regional merchant that had built a loyal following at the till but never converted footfall into online revenue. We rebuilt their digital cellar with curated regional pages, a member-tier price book that quietly rewards repeat customers, and a branded Stripe checkout that defaults to in-store collection (their margin is best on collection). The site reads like an editorial magazine, not a list of SKUs — online revenue grew 38% in the first quarter without a single SKU added to the catalogue.
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