Discipline
Brand&Identity
Logo systems, palettes, typography and guidelines that make you unmistakable.
From £50Indicative. Every project is quoted to scope.
Fixed-price packages
Packages.
Clear, fixed starting prices. Pick a package or ask us to quote to your exact scope.
A brand is how you are remembered. We build identity systems that stay coherent everywhere they appear, from a favicon to a shopfront, with the guidelines to keep them that way.
What we do
Logo & identity
A logo system that works at every size, plus the marks and variants around it.
Palette & type
Colour and typography chosen for legibility and personality, not just taste.
Guidelines
A clear brand book so anyone can use your identity correctly.
Where it fits
Use cases.
Start-up launch identity
A new company needs a coherent look before going to market. We create the logo system, palette and type choices so every touchpoint feels intentional.
Consistency across a growing team
Different people make decks and posts that all look different. We supply guidelines and assets so anyone can stay on brand without a designer in the loop.
Rebrand after a pivot
The current identity no longer fits what the business does. We refresh the marks and system so the brand matches the new direction.
Capabilities
Everything it covers.
- Primary and secondary logo system
- Considered colour palette
- Typographic scale and pairings
- Usage rules and spacing guidance
- Logo files in every needed format
- Social and template starter assets
- Accessibility-checked colour contrast
- Written brand guidelines document
Typical timeline
Typically 3 to 6 weeks, depending on the number of concepts and revisions.
How scope works
We agree the deliverables, concept count and revision rounds before starting, then quote a fixed price. Extra applications or formats are added as separate line items.
From £50
How we work
Four steps, no surprises.
Scope
We map the goal, the constraints and the risks, and agree a fixed brief before anything starts.
Design
Interfaces, architecture and the plan, reviewed with you before a line of code is written.
Build
Type-safe, tested delivery in short increments you can see and steer.
Launch & care
We ship, hand over everything, and keep it running if you want us to.
What you get
Deliverables
- Logo system and variants
- Colour palette
- Type system
- Brand guidelines
- Ready-to-use asset pack
Tools & technology
- Logo
- Palette
- Type system
- Guidelines
Outcomes
What you can expect.
A consistent look across every touchpoint
Faster, on-brand asset creation in-house
An identity that fits the current direction
Clear rules that reduce design guesswork
Questions
Good to know.
How long does Brand & Identity take?
Timelines depend on scope. Most engagements run from a few weeks to a few months, and you get a firm estimate after a short scoping call.
How is it priced?
From £50 is an indicative starting point. Every project is quoted to the scope we agree, with no surprises later.
Do we own what you build?
Yes. You own the source code, the design files and the accounts. There is no lock-in.
Do you maintain it after launch?
We can. Hosting, monitoring and updates are available as an ongoing plan, or we hand over cleanly to your team.
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